Media Buying

Our media buyers negotiate, purchase and monitor advertising space and airtime on behalf of our clients. The aim is to reach the highest number of people in the target audience at the lowest possible cost.

Partnering with media buying houses, we are able to conceptualise, create and execute editorially integrated, cross-platform native solutions. With the depth and breadth of our audience and content offering, we are able to deliver immersive brand storytelling, delivering high brand engagement, association and reach.

We can offer targetable audience segment buys at scale. This is partnered with audience insights and the technology to tailor messages per audience and offer segmented retargeting, ensuring that your brand speaks to the right person, at the right time, on the right platform, both below and above-the-line.

Display Advertising

A form of showing content such as audio, images and video on various platforms.

Mobile

A form of marketing on mobile devices.

Programmatic

Programmatic ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process.

Native Advertising

Native advertising is a type of advertising, mostly online, that matches the form and function of the platform upon which it appears.

Google Partner

Google Partners is Google's program for advertising agencies, digital marketing professionals and other online consultants.

Outdoor Advertising

Outdoor advertising is advertising that reaches customers when they are outside their homes.

PR - Public Relations

PR people are organic and multi-dimensional. Their ambitions and aspirations go beyond building transactional relationships, and there is a new, more human currency between businesses and their communities. A currency of trust, integrity, advocacy, authenticity and shared value.

From crisis management and editorial plans to product launches, media relationship building and press releases, we do it all. We develop and implement PR strategies across all media and have experience in implementing campaigns aimed at electronic, digital and print media.

We provide information to targeted journalists, whilst respecting deadlines, embargo requirements and exclusives. This has helped us build strong media relations, where we ensure that each story we pitch is new, relevant, honest and timely.

Press Releases

A press release, statement or video release is a form of communication directed at members of the media for the purpose of announcing information.

Media Relationship

Media Relationship entails working with media for the purpose of informing the public of an organisation's mission, policies and practices in a positive, consistent and professional manner.

Content Authoring

Content authoring is a software package which marketers use to create content packaging deliverable for delivery on the Internet.

Media Listening

Social media listening is the process of identifying and assessing what is being said about a company or product or brand on the Internet.

Online Reputation Management

Online reputation management is the practice of crafting strategies that shape or influence the public perception of an organization, individual or other entity on the Internet. It helps drive public opinion about a business and its products and services.

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