Health and Beauty Industry
To create a brand for a revolutionary new range of skincare that is scientifically formulated according to each individual’s personalised skincare needs. The brand needs to work for both male and female markets, young and old. The brand needs to be clean and scientific, whilst still having a luxurious and elegant appeal.
The concept is derived from the idea that each individual has their on needs... Therefor we used two faces to illustrate the different individuals.
The ‘gap’ between the two faces represents the ‘layers’ of the skin. The ‘gap’ also represents the ‘meso’ or middle.
The “O” or circle between the faces represent the microscope looking at the skin, or the lens used to analyse the skin before the skincare is formulated.